- TARGET YOUR IDEAL CUSTOMERS: Target end of funnel customers by keyword, location and device
- CONTROL ADS COST: Spend and get results per your budget
- MEASURE SUCCESS: Scale up winning campaigns for maximum results
GOOGLE ADWORDS ADVERTISING SERVICES TO GROW YOUR BRAND AND REVENUE
TURN YOUR GOOGLE ADS INTO A LEAN, MEAN, CONVERSION MACHINE
Formerly known as AdWords, Google Ads is Google’s own advertising platform. It allows businesses to promote their adverts in search engine results pages (SERPs), other properties owned by Google (such as YouTube and Gmail), and to any other website participating in the Google AdSense program.
The most common method is for advertisers to pay whenever a user clicks on the advert, hence it being called pay-per-click (PPC) marketing. But as well as cost-per-click, users also have the option of paying based on the number of people that see the advert, also known as cost per thousand impressions (CPM).
Google Ads works much like an auction, with businesses bidding for their ad to appear against specific keywords. Budgets can be set, including the maximum amount a company is willing to spend on getting a click on the advert. When a search engine user submits a query, Google checks to see how many advertises are bidding on the keywords entered within the search.
It then chooses which advert to display and its placement against others based on the advert’s overall rank. This is determined by the maximum bid each business specified for the keywords multiplied by a metric known as quality score. This quality score is calculated based on a number of factors and essentially dictates how relevant or useful your advert will be to the user.
GOOGLE ADS MANAGEMENT SERVICES THAT MAKE YOUR SALES SOAR
Creating an effective and properly optimized PPC campaign can be difficult, as everything from the advert’s copy to the budget and quality of the advert’s landing page are considered. Additionally, Google constantly monitors and updates its methods of ranking adverts, meaning it is an ongoing process. Because adverts cost money, getting it wrong can result in a swift and heavy loss.
As an expert and experienced marketing agency, we understand what it takes to maximize the return on investment of your PPC campaigns. We know how to unlock the fullest from your budget and extract every last click from what you can afford to pay on your Google ads. In return, we can help boost your website traffic and generate meaningful, reliable sales leads that you can translate into revenue.
Google Adwords is the fastest way to bring traffic to your website
- Increase brand awareness
- Turn your website to a lead generation machine
- Increase your website sales and conversions
FREQUENTLY ASKED QUESTIONS To help you make the most informed decision, here are common questions customers ask us about Google Ads (AKA Google Adwords). More questions? Scroll down, fill out the form, and just ask.
What is the difference between SEO and AdWords? Is it better to invest in SEO or in running ads on Google?
On the surface, SEO and Google Ads (formerly AdWords) both try to get your website to the top of Google’s (or others) search engine results. The main difference is how they achieve this.
SEO is the organic approach, optimizing every aspect of your website, from coding to content and link building, to naturally and gradually grow your brand authority and increase trust with Google. The key here is gradually; SEO is a long-term process of updating and tweaking your website to build relevancy.
By comparison, Google Ads is inorganic. Adverts can be created and posted immediately, giving you quicker results than SEO but at a cost. Businesses bid on the opportunity for their advert to appear on Google searches, paying when the user clicks on it.
SEO takes time to generate results, but the ROI is higher as SEO is technically free and works for the long term. On the other hand, PPC campaigns cost more but may bring in business faster over the short term. Because of this, it is recommended that businesses invest in both SEO and Google pay-per-click (PPC) Ads to get the most out of each for a balanced digital marketing strategy that boosts revenue.
How does PPC marketing work?
Pay-per-click (PPC) marketing is an effective method for businesses to generate immediate, if short-term, income. Whether using Search or Local Search ads, PPC operates as a bidding system. Companies and advertisers are essentially bidding for their advert to appear when a search engine user searches using a specific keyword.
This gives the business some direct control over the traffic to their website as they can dictate which keywords to target. Budgets can be set daily, including the maximum amount you are willing to pay to get a click on the advertisement. The scale of the budget determines where on the SERPs your advert appears, and how frequently it shows.
Unlike SEO, PPC works instantly. Once your advert is made and the budget set, it has a chance to appear, whereas SEO takes time to become effective. Additionally, adverts can be adjusted to target a specific audience, for example by interest or geographical area. This allows for more focused campaigns, which can be especially useful for smaller businesses that do not have the budget or only sell products to a local area or a niche group of people.
LOCK IN ONLINE SALES & LEADS WITH TARGETED GOOGLE ADS
Supercharge your business with our targeted Google adwords campaigns strategies and management. We will actively manage and optimize your Google ads for a maximum return on investment.