I am an experienced analyst, certified in Google Analytics with holistic knowledge of digital marketing and utilizing different marketing channels to achieve business goals.
For the majority of my career I have helped bridge the gap between data, IT and business decision making. This has given me a broad range of experience and skills covering the collection, analysis and interpretation of website and other data. As well as experience communicating at all levels of an organisation.
I had been using web analysis tools, especially Google Analytics, for over a decade. I work with organisations to help them collect, report and analyse the data about their website visitors; to understand what it is telling them and to use it to improve decision making.
My clients range from small and medium businesses to large corporations as well as digital marketing agencies, charities and government departments. They operate in a wide range of sectors, including retail, recruitment, finance and health, and include e-commerce, SAAS and comparison websites. Many of them operate internationally.
I am regularly involved in projects of all types including GA audits, implementations, e-commerce, auditing Google Ads campaigns, social media traffic performance, and technical SEO to name a few. My holistic experience in Digital Marketing and my approach help bring an organisations Google Analytics, social media and custom data together in one place for reporting and analysis.
This gives me a broad view of a wide range industries, web-based technologies and customer experiences to draw upon.